Following the success of the Formula 1: Drive to Survive, Netflix is turning its attention to the American auto racing world with NASCAR: Full Speed.

Ahead of its debut at the end of January, PEOPLE has the exclusive first look at the docuseries — including an "intoxicating" first look at what's to come from the first season.

"When you're at the racetrack, the overall sensory experience, the way it sounds, is intoxicating," ESPN journalist Marty Smith can be heard narrating the trailer. He adds, "If you're a race car driver, you have the opportunity to get hurt or killed — but you do it anyway. Think about what a badass that is."

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Chronicling the 2023 NASCAR Cup Series playoffs and championship race, Full Speed's first five episodes will follow drivers as they vie for one of the most coveted titles in U.S. motorsports. Among those featured on-screen are Ryan Blaney, William Byron, Ross Chastain, Denny Hamlin, Bubba Wallace, Kyle Larson, Christopher Bell, Joey Logano and Tyler Reddick.

Just like the addictive Drive to Survive and Netflix's other popular sports docs, this series will feature exclusive access on and off the track — with audiences getting an extensive look inside the mental, physical and emotional challenges faced by these drivers and their teams.

”The intensity of the elimination format in the NASCAR playoffs is unlike anything else in motorsports,” Dale Earnhardt Jr., NASCAR Hall of Famer and executive producer of the docuseries, tells PEOPLE.

Echoning that sentiment, Connor Schell, executive producer and CEO of Words + Pictures production company, adds that the “playoffs provide the perfect dramatic backdrop to tell a story filled with tons of tension and unforgettable characters.” And ”after spending the last several months embedded with these drivers on and off the track,” he can't wait to “bring both core and casual fans deep inside this incredible world.”

Earnhardt Jr., adds, ”NASCAR: Full Speed provides an incredible opportunity for folks to learn more about how this sport works, who these drivers are as people and competitors, and what makes them the best in the world at what they do.”

And for Tim Clark, Senior Vice President and Chief Digital Officer for NASCAR, now is the perfect time to showcase the sport in this way. “NASCAR has kicked down the door to an entirely new era recently — with new tracks, cars, team owners and stars combining to deliver some of the best competition the sport has ever seen,” Clark explains to PEOPLE, adding that he's excited “to introduce people to the characters, competition and chaos that make NASCAR so compelling, while still giving our most passionate fans plenty of new insights into their favorite teams and drivers.”

Full Speed follows the rush provided by Netflix's growing slate of sports docuseries, including Formula 1: Drive To Survive, Full Swing, Break Point, Untold, Quarterback and Under Pressure: The U.S. Women's World Cup Team.

NASCAR: Full Speed debuts Jan. 30 on Netflix.

This will be the second NASCAR-focused documentary to hit Netflix in recent years. In 2022, Bubba Wallace was the focus of Race: Bubba Wallace, which focused on his career path and push for racial justice.