Huntersville, N.C. (Jan. 31, 2025) – 23XI Racing announced today a multi-year partnership with
Virtual Gaming Worlds (VGW), an interactive entertainment company, harnessing technology
and creativity to deliver world-class, free-to-play games. Beginning with the upcoming NASCAR
season, the partnership will feature VGW’s Chumba Casino brand as the primary paint scheme
for several races across all three 23XI cars. The collaboration expands the brand’s global reach
in motorsports, complementing its existing partnership with Scuderia Ferrari in Formula 1.
As both VGW and 23XI continue to reach new and diverse audiences, the partnership will
highlight one of VGW’s biggest brands, Chumba Casino, North America’s premier online social
casino. For over a decade, Chumba Casino has brought players fun and entertainment with
casino-style games that are always free to play. Chumba Casino’s vibrant paint schemes will be
featured at select races this season on each of 23XI’s three Toyota Camry XSE racecars, driven
by Bubba Wallace, Tyler Reddick, and Riley Herbst. The brand will also be displayed on the
drivers’ firesuits and team equipment throughout the season. With 23XI’s recent addition of the
No. 35 team, VGW and Chumba Casino will be the first primary partner featured across all three
teams. During the season, fans and players can also look forward to exciting activations that will
provide unique opportunities to engage with both 23XI and Chumba Casino.
"We’re excited for Chumba Casino to partner with 23XI Racing, a team that embodies
innovation and excellence in motorsports,” said VGW’s Deputy Chief Marketing Officer Ben
Whitford. “At VGW, one of our values is that we are powered by passion, and we love
partnering with other leaders in their fields who are passionate about innovation and
performance. This collaboration gives us a great opportunity to connect with NASCAR fans and
showcase the excitement of Chumba’s free-to-play games. We’re looking forward to working
with the 23XI Racing team and achieving groundbreaking success together."
“We are excited to welcome VGW to the 23XI family and to showcase Chumba Casino on track
with Bubba, Tyler, and Riley,” said Steve Lauletta, 23XI team president. “Our organizations
share a passion for creating unforgettable fan experiences through innovation and technology
and we’re keen to work together on exciting programs that will benefit our fans throughout the
year. We look forward to introducing 23XI and NASCAR fans to the Chumba Casino games,
which can be played anywhere, anytime while they enjoy our races.”
About Virtual Gaming Worlds
VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-
class, free-to-play games. Its high-quality, acclaimed brands include Chumba Casino, Global Poker and
LuckyLand Slots, which are enjoyed by players in North America. VGW’s games are based on a freemium
model, meaning they are available to play at no cost, but include optional in-game purchases to enhance
gameplay. VGW also offers sweepstakes promotions where players can collect free entries for the
chance to win real-world prizes. A core value of VGW is “our players come first,” which means always
striving to deliver a safe, responsible, and positive player experience.