1.31.2025

Virtual Gaming Worlds Joins 23XI Racing in Multi-Year Partnership

Huntersville, N.C. (Jan. 31, 2025) – 23XI Racing announced today a multi-year partnership with

Virtual Gaming Worlds (VGW), an interactive entertainment company, harnessing technology

and creativity to deliver world-class, free-to-play games. Beginning with the upcoming NASCAR

season, the partnership will feature VGW’s Chumba Casino brand as the primary paint scheme

for several races across all three 23XI cars. The collaboration expands the brand’s global reach

in motorsports, complementing its existing partnership with Scuderia Ferrari in Formula 1.

As both VGW and 23XI continue to reach new and diverse audiences, the partnership will

highlight one of VGW’s biggest brands, Chumba Casino, North America’s premier online social

casino. For over a decade, Chumba Casino has brought players fun and entertainment with

casino-style games that are always free to play. Chumba Casino’s vibrant paint schemes will be

featured at select races this season on each of 23XI’s three Toyota Camry XSE racecars, driven

by Bubba Wallace, Tyler Reddick, and Riley Herbst. The brand will also be displayed on the

drivers’ firesuits and team equipment throughout the season. With 23XI’s recent addition of the

No. 35 team, VGW and Chumba Casino will be the first primary partner featured across all three

teams. During the season, fans and players can also look forward to exciting activations that will

provide unique opportunities to engage with both 23XI and Chumba Casino.

"We’re excited for Chumba Casino to partner with 23XI Racing, a team that embodies

innovation and excellence in motorsports,” said VGW’s Deputy Chief Marketing Officer Ben

Whitford. “At VGW, one of our values is that we are powered by passion, and we love

partnering with other leaders in their fields who are passionate about innovation and

performance. This collaboration gives us a great opportunity to connect with NASCAR fans and

showcase the excitement of Chumba’s free-to-play games. We’re looking forward to working

with the 23XI Racing team and achieving groundbreaking success together."

“We are excited to welcome VGW to the 23XI family and to showcase Chumba Casino on track

with Bubba, Tyler, and Riley,” said Steve Lauletta, 23XI team president. “Our organizations

share a passion for creating unforgettable fan experiences through innovation and technology

and we’re keen to work together on exciting programs that will benefit our fans throughout the

year. We look forward to introducing 23XI and NASCAR fans to the Chumba Casino games,

which can be played anywhere, anytime while they enjoy our races.”

 

About Virtual Gaming Worlds

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-

class, free-to-play games. Its high-quality, acclaimed brands include Chumba Casino, Global Poker and

LuckyLand Slots, which are enjoyed by players in North America. VGW’s games are based on a freemium

model, meaning they are available to play at no cost, but include optional in-game purchases to enhance

gameplay. VGW also offers sweepstakes promotions where players can collect free entries for the

chance to win real-world prizes. A core value of VGW is “our players come first,” which means always

striving to deliver a safe, responsible, and positive player experience.